Tracking Individual Marketing Campaigns

Why Do I Need To Track Individual Marketing Campaigns?

Simply put, so know exactly "where your money is coming from."

The average business has 6-10 sources of business that are all tangled up and without clear data on whether that source of business is worth focusing on to optimize, or to drop altogether.

Let's say you post on your Facebook page, Instagram, even YouTube. You may be running paid ads on Facebook, Google, and you have a web page. You probably also have your phone number on your vehicles. That's already at least 6 sources of business.

Most businesses keep doing the same thing for years. That's a very limiting approach to marketing, since there are over 100 ways to market, and the market changes year over year.

This is often the single biggest cause of why a business "hits the glass ceiling" of growth.

Every type of marketing (bar none) has a top point, beyond which, no matter how much money you spend, or how much you try to optimize, it'll never drive more business beyond a certain point.

You probably have a "good idea" of where your business is coming from. However:

1. Can you break each source down precisely and tie it back to your ROI on marketing?


2. How much time do you spend on each channel (Time=$).


3. How much money are you spending on each channel?


4. How many different ways have you tried to market your products or services?


5. Have you tested what works and what doesn't?


6. Do you know how many sales you're converting... exactly?

Marketing agencies tell you that you need loads of tracking data and apply complicated formulas, using a ton of acronyms. If you're a big company with 50+ marketing campaigns on the go at any moment, then that makes sense.

If you're a small company (up to about 25 employees) you don't need that level of sophisticated data and tracking.

That's a core reason we created Local Service Heroes - to make you more successful and profitable with the least amount of work and expense.

The key is simplicity. Separate each "channel" or "campaign" with a separate phone number that they can also text you on.

Don't "link up" your sources of business.

Benefits Of Tracking Marketing Campaigns On Local Service Heroes

1. You will very quickly (likely within a week, and definitely within 30 days) know what makes your phone ring, and what doesn't.


2. You'll know which channel should be improved (optimized) to drive even more business.


3. You'll know which channel could be cut.


4. You'll easily be able to add, test and optimize several more types of marketing.


5. You'll get all the transcripts and recordings to make sure your sales process is effective... like answering calls professionally, not arguing with the prospect, not trying to do a hard sell, speaking badly of the competition, etc.


6. You'll know very quickly when the leads come in - like time of day, days of the week, and seasonally, down to the day and the time of day - this means you can double down on those specific times with other marketing.
   
   For Example: If most of your leads come in Tuesday to Thursday after 2:00PM and Saturday mornings, you know that's when people are looking, so you can run other ads / campaigns during those times only. That alone can boost sales dramatically.

You don't need to pay for sophisticated data and analytics to know where your business is coming from.

How To Get Campaign Performance Details

1. Select the campaign for which you want to get the data.


2. Apply a common pre-set date range or create a custom date range if you're comparing multiple marketing campaigns running within a specific time frame.