How Spindlie Works As a Content Creation Platform: Under the Hood

In this article I'll cover the genesis of Spindle, our evolution and how we actually developed the ability to create content. To call Spindlie an article rewriter or an article spinner doesn't even come close to hitting the mark. Spindlie is the result of many years of work, towards creating the most effective solution available today, for content creation. 

Benefits and Limitations of AI Writing Software as an Article Rewriter

There are many sophisticated AI writing tools and software on the market today. And some of them are excellent at helping you create a single well written article. Which in itself is a great step forward. We also use them to create seed content.

But having just one piece of new content doesn't solve the following problems:

1. It still needs to be edited and optimized for keywords, and branded and localized in many cases.
2. Images and links still need to be added into each article one at a time
3. If a spun version is needed, then steps one and two need to be repeated for each spun version generated.
4. One article generally has a singular purpose
5. Even repeatedly re-creating/rewriting the article doesn't solve the first three problems.

Technology vs Bricks & Mortar Solutions for Article Rewriters

Manually slogging through writing content, then editing it, optimizing it, localizing it, then adding links and images are the "bricks and mortar" equivalent to content creation. Using AI, article spinners and article rewriter tools is the current technological answer to these challenges. Yet, each piece of content still must be handled several times, while using different platforms, often by different people, until it's ready to be published on the web page or blog post.

This process almost seems like a shell-game... Simply reshuffling problems, by solving some and then creating new ones. But the total dollar and time spend costs, per article, because of your constant demand for content, has not really dropped.

The Benefits of Using AI for Original Content Creation

The singular, albeit very significant, technological development is AI for content creation. When you need a single or even several, unique pieces of high quality content it's great - as a starting point. These tools reduce the cost of procuring quality content quickly and cost effectively. However, you or your writer, still needs underlying subject matter expertise to some degree.

Unfortunately, AI based content creation solved just 10% of our problems, since steps one, two and three above, still need to be completed.

The Genesis of Spindlie's Content Creation and Article Rewriter Platform

Over the past 5 years, we've written thousands of articles and spun thousands of pages. In total, we have published over 40,000 pages and blogs. This is the breakdown:

• The majority of them are spun pages
• The pages are localized, branded, keyword optimized and contain links and images
• The pages are ALL on real "money" sites
• The content is not merely "readable", but of such high quality that it does what it should do on any website - convert visitors to take action. Make the call, fill out a form, send a text...etc..
• We have consistently required only a small fraction of backlinks to outrank competitors. A HUGE bonus, since links can get pricey!

What does Google's Algorithm Think About Our Pages?

Google loves our pages. Over the last five years of continuous Google updates we have not merely survived - but were rewarded with bump-ups in our ranking positions. So 40K+ pages on many sites over 5 years of updates, was proof positive that our approach is correct. But what did we do?

That old and boring cliché "Content is King means nothing if you can't actually crank out great content. Google has constantly indicated that all we need do it ensure we have high quality and relevant content. Google also knows it's the hardest thing to procure, AI or no AI. Especially if you need volume. Generally, ranking is not hard, and I cover that in another blog [InsertLink].

The blog networks that had been taken down were discovered by the sheer mass of complete garbage content on the network sites. Which is why most network owners insist on quality content these days. No surprise.

Once we knew what we were doing accelerated our business and improved rankings, we identified the processes, and brought them all under one roof.

Content Creation & Topical Patterns

Our focus is content creation for local service area businesses. We have not, to this point created content for products or eCommerce marketing. So Spindlie is mostly (but not exclusively) focused on local service business related content.

If you consider the content you create within your own market, there's likely a veritable round-robin of topics and points you cover off repeatedly, for every client.

In the local services industries, website visitors are interested in the type of services offered, the costs, materials used, guarantees, client services, experience of the service provider, specialized and/or specific services offered, whether the company is local, about who they are, their team, and so on. It's not a huge list.

Therefore, a vast majority of web page content is a merry-go-round between clients (the brand), their location... and so on, as I wrote above. Not one of the article rewriters or article spinners we've tried actually gave us any level of the quality we needed for our "money" pages.

Step 1: Our Bricks'n Mortar Solution to Spintax

We literally had a small army of real humans doing manual spinning, using text editors and correcting the spintax, as required. We manually wrote the variations, because spintax is not actually about "synonyms". You can read about that in What is Real Spintax that Works?

When I wrote this blog, we were already approaching 30,000 manually written, edited and corrected spintax variations for not only words, but for expressions - and we're adding, on average 500 a week. We stepped it up since Spindlie was launched. This is the backbone of the Spindlie SmartSpintax tool.

Which means that with Spindlie, "manual" spinning for highly unique content, is aided by simply selecting the right variation of the spintax for the word or expression. In some cases, from dozens of options. Just select and insert, and move on. Anyone with even a "good" grasp of English can create near-perfect spintax from any article - AND concurrently localize it, keyword optimize it, add links and images, or any html for that matter.

We were able to reduce our article spinning time by about 80%. Not only because the spintax variation options library is so huge, but because the person doing the spinning has to read but not "think" as much. The the most difficult combination of work, is to think and do at the same time. It equates to inefficiency. We need to either hire people to "think" or to "do". If you try hiring someone to do both, it'll be a tough go. Even doctors, lawyers, engineers, pilots, cooks, plumbers... These folks "think" while they learn, then they "do" while on the job. I can't even do both!

Step 2: Assembling the Backbone of our Content Creation System

Having created a massive database by this point, we were able to build more and more unique content. We had an arsenal of manually written spintax of synonyms, idioms and expressions and our content creation growth rate became exponential. However, it still wasn't fast enough for what we wanted, at the output rate we needed.

Above I mentioned that most service website related content revolves around a fairly constrained group and sub-groups of topics. So we put the army to work on the second task over the next 3 years. 

We created complete sentences, thoughts, expressions and paragraphs that could be customized to apply to a wide range of diversified services and their offerings. We also made sure that these expressions and paragraphs could be quickly optimized for specific keywords, brands and local service areas, while continuing to make sense. 

This allowed us to create content by leveraging the multiple layers of data in our various libraries, all manually built over years, in order to pump out top quality, keyword optimized and localized content at breakneck speed. And do it all by visually assembling the content by topic AND have all the spintax concurrently supplied behind the scenes. This was a herculian feat and this is the Spindlie Creator tool.

Spindlie Content Growing Day By Day

We're adding hundreds of expressions, paragraphs and sentences every week, as we take our existing data, verify it in bundles, and add it to Spindlie. It'll keep growing for years to come. There are many tools in Spindlie which work in a flow with each other to keep content creation under one roof. Spindlie is the absolute backbone of our business. It's a very powerful tool for anyone who reqires content, and for any local SEO company or web design business serving local service businesses. It just may bump your ROI.

With content problems "solved", your margins widen, your delivery time drops. That means more clients, and less admin time spent handling content drops. It all results in cost savings and time savings.

When it comes to website building, aside from content creation, everything else is a piece of cake. Now with Spindlie, content creation is a cake walk too!